Wishlists: An Analysis

The Steam page for Island Off Outer Darkness went live on April 17th, 2025, though I did not advertise it publicly until April 19th, after I had finished and uploaded the Steam trailer. And at that point in my life, I gained a new catchphrase: "wishlist my game on Steam". I've been saying it all the time.

The Steam page and announcement was posted in four different friend group servers, #playground and #auditorium in RFCK (Kip posted it in #auditorium and @everyone'd), the Bencord, my Bluesky, and my Twitter. I've advertised it to many in-person friends, as it's all I talk about, and after my last session of ketamine therapy my nurse asked about the game (because I've been talking to my psychiatrist about it, it's a very positive thing in my life), and I gave the whole spiel to her.

So, with this, 29 days later, how do the wishlists look?

Island Off Outer Darkness' total wishlists, graph made in Google Docs.

If every single wishlist converted to a full-price $13.99 Steam purchase (netting me approximately $9.79, before taxes), I'd need a little over 3x that amount of purchases to "break even", before I spend anything on advertising. So. I'm very happy with the current amount of wishlists — 68 people is a SHITTON of people — but I'm definitely gonna have to spend money on advertising. And smartly.